Privacy Policy

 

We are Mrs. Wordsmith Limited and our registered address is 3-11 Pine, EX100, London, UK EC1R 0JH. We are a limited company registered in England and Wales, with company number 09483252 (“Mrs. Wordsmith”“we”“our”, or “us”). We take protecting your privacy very seriously, this privacy policy sets out how we collect, store, process, transfer, share and use data that identifies or is associated with you or your child (“personal information”).


Mrs. Wordsmith operates a number of services that allows your children to access educational and entertaining videos, games and other content and for you to track your children's progress and use of this content, which we make available through the our mobile applications (the "Apps") and our website at www.MrsWordsmith.com (the “Service”).


This privacy policy applies to our Apps and Service including but not limited to the Epic Word Adventure (App), The Blab (our newsletter), our Website. Terms used in this privacy policy have the same meaning as in our Terms of Service, unless otherwise defined in this privacy policy. Before accessing or using any of our Apps and Services, parents or guardians should read our privacy policy and explain to any children using our Apps and Services, the implications of this policy. 

     

Any changes we make to our privacy policy in the future will be posted on this page and, where appropriate notified to you by email or by way of a notification on our Apps. 

     

TABLE OF CONTENTS

CHILDREN’S PRIVACY

GENERAL PRIVACY

  • What We Collect And How We Use It
  • Marketing And Advertising
  • Cookies And Similar Technologies
  • Where We Store Your Personal Information
  • Security
  • Your Rights In Respect Of Your Personal Information
  • Questions Or Concerns
  • PRIVO-Cert™ Safe Harbor Certification Program  

ANNEX 1 – PERSONAL DATA WE COLLECT

  • 1) Category of personal information
  • 2) Categories of recipients
  • 3) Retention period

ANNEX 2 – PERSONAL DATA COLLECTED AUTOMATICALLY

  • 1) Category of personal information
  • 2) Categories of recipients
  • 3) Retention period

ANNEX 3 – THIRD PARTIES

     

CHILDREN’S PRIVACY

Our Apps are intended for children aged 3 to 13. For the Epic Word Adventure specifically, parents or legal guardians must register, subscribe by making a payment and consent to use of the Epic Word Adventure to allow their child to use the App. We do not process personal information of children under the age of legal consent, without the consent of a parent or legal guardian.

If you would like to delete your account and all information associated with it, you can do so in the parent-section of the app. If you have any questions please contact us at support@Mrs. Wordsmithlearning.com

We do not actively allow children located in the UK under the age of 13 to register with the Epic Word Adventure and have a parent age gate in place in our account registration process.  If you are from an EU member state the age for consent may be different. If you are unsure of the age of consent in your country then please contact us using the details below. 


If you become aware that your child has provided us with personal information without your consent, please contact us using the details at the end of this privacy policy so that we can take steps to remove such information and terminate any account your child has created with us.

We work with a number of third party service providers in relation to children. For more information on these, please see Annex 3 below.

     

GENERAL PRIVACY

What We Collect And How We Use It

We collect personal information about you and your child when you voluntarily submit information directly to us when you use our Apps. This can include information you provide to us when you register for an account, fill in a form on the Epic Word Adventure, create or edit your (or your child’s) user profile on the Epic Word Adventure, send messages using the Epic Word Adventure, correspond with us by phone, e-mail or otherwise, subscribe to our mailing lists, newsletters or other forms of marketing communications, respond to a survey, enter a promotion or use some other feature of the Apps and Service.

If you choose not to provide personal information, particularly personal information specifically required for the analytics of the platform we may not be able to provide all of the services of Epic Word Adventure to you or respond to your other requests.


The table at Annex 1 sets out the categories of personal information we collect about you and your child and how we use that information. The table also lists the legal basis which we rely on to process the personal information, the categories of recipients of the personal information and information as to how we determine applicable retention periods.


We also automatically collect personal information indirectly about how you and your child access and use the Apps and information about your device that you and your child use to access Apps. This analytical data is used to personalise your child’s learning and access to the App.


The table at Annex 2 sets out the categories of personal information we collect automatically and how we use that information. The table also lists the legal basis which we rely on to process the personal information, the categories of recipients of the personal information and information as to how we determine applicable retention periods.


We may link or combine the personal information you provide and the information we collect automatically. This allows us to provide you with a personalised experience regardless of how you interact with us.

We may anonymise and aggregate any of the personal information we collect (so that it does not directly identify you or your child). We may use and indefinitely store fully anonymised information for purposes that include testing our IT systems, research, data analysis, improving the Apps and Service and developing new products and features. We may also share such anonymised information with others.


The table at Annex 3 list the various third party service providers we work with to ensure the best possible experience from our Apps.

Marketing And Advertising

From time to time we may contact you with information about our products and services. When you have opted-in to receive them, we rely on your consent to contact you for marketing purposes. If you have not opted in and we send you marketing emails, we do this because of our legitimate interest to promote the success of the Apps and Service. You are not under any obligation to provide us with your personal data for marketing purposes. Most marketing messages we send will be by email or push notifications. We do not send push notification to children without parental consent. For some marketing messages, we may use personal information we collect about you to help us determine the most relevant marketing information to share with you. If you do not want to receive marketing messages from us, you will be able to tell us by selecting certain boxes on forms we use when we first collect your contact details. You can also change your marketing preferences by clicking on the unsubscribe link at the bottom of our marketing emails or logging into your account on our website or on the App and changing your preferences. If you do not want to receive push notifications, you can manage your preferences through your mobile device settings.

Where you have given us permission to do so, we may share your contact details with selected third parties so that they can provide you with information about products and services that they believe may be of interest to you.

Irrespective of your marketing preferences, we may contact you with important notices related to account administration and your child’s activities.

Cookies And Similar Technologies

We use cookies to distinguish you from other users of our Service. This helps us to provide you with a good experience when you browse our website and also allows us to improve Service.

Cookies are small pieces of code that allow for personalisation of Service experience by saving your information such as user ID and other preferences. A cookie is a small data file that we transfer to your browser or device for record-keeping purposes.

We use the following types of cookies:


Cookie/Third party requests

Purpose

Refresh Token

Single sign on (used to sign the user back into the game if they logged on already without asking them for user/password again) - Lasts 30 days

Access Token

Databaseless session tracking - Lasts 30 minutes

Email Verify Token

Verify players email - Lasts 24 hours (single use)

Password Reset Token

Reset player password - Lasts 30 Days (single use)

Change Email Token

Allows player to update their email address - Lasts 24 hours (single use)


  • Strictly necessary cookies. These are cookies that are required for the operation of the Service. They include, for example, cookies that enable you to log into secure areas of the Service, use a shopping cart or make use of e-billing services.
  • Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around the Service when they are using it. This helps us to improve the way the Service works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality Cookies. These are used to recognise you when you return to the Service. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Targeting Cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website more relevant to your interests. We may also share this information with third parties for this purpose. We do not carry out targeting in relation to children.

The cookies we use are designed to help you get the most from the website but if you do not wish to receive cookies, most browsers allow you to change your cookie settings. Please note that if you choose to refuse cookies you may not be able to use the full functionality of our website. These settings will typically be found in the “options” or “preferences” menu of your browser. In order to understand these settings, the following links may be helpful, otherwise you should use the “Help” option in your browser for more details.


Storing And Transferring Your Personal Information

     

The personal information we collect may be transferred to and stored in countries outside of the jurisdiction you are in, including countries, which have less strict  data protection laws than the country you live in. 


Whenever, we transfer your/your child’s personal information as described in the above paragraph, we will take steps which are reasonably necessary to ensure that adequate safeguards are in place to protect such personal information and to make sure it is treated securely and in accordance with this privacy policy. In these cases, we rely on approved data transfer mechanisms (such as the European Union Standard Contractual Clauses and the EU-US Privacy Shield) to ensure your information is subject to adequate safeguards in the recipient country. If you wish to enquire further about these safeguards used, please contact us using the details set out at the end of this privacy policy.

Security


We take appropriate technical and organisational measures to safeguard the personal information that we hold about you and regularly review our security measures to consider new technologies and methods, to safeguard your data. Please note that no transmission over the Internet can ever be guaranteed secure and we consequently cannot guarantee the security of any personal information that we receive over the Internet.

You must keep your password and any other authentication information for the Service confidential. If you know or suspect that anyone other than you knows your password or any other authentication information, you must promptly notify us using the contact details below.

Your Rights In Respect Of Your Personal Information

If you reside in the European Union or a jurisdiction with similar privacy laws, you may enjoy certain rights in relation to your personal information:

  • Right of access. The right to obtain access to your personal information.
  • Right to rectification. The right to obtain rectification of your personal information without undue delay where that personal information is inaccurate or incomplete.
  • Right to erasure. The right to obtain the erasure of your personal information without undue delay in certain circumstances, such as where the personal information is no longer necessary in relation to the purposes for which it was collected or processed.
  • Right to object to processing. Where we are relying on a legitimate interest and there is something about your particular situation which makes you want to object to processing on this ground you have the right to object to processing. You also have the right to object where we are processing your data for direct marketing purposes, research or statistical purposes.
  • •Right to restriction. The right to obtain the restriction of the processing undertaken by us on your personal information in certain circumstances, such as where the accuracy of the personal information is contested by you, for a period enabling us to verify the accuracy of that personal information.
  • Right to request a transfer. The right to ask us to transfer your data to another party.

If you wish to exercise any of these rights, please contact us using the contact details at the end of this privacy policy. You may also review and edit the personal information you have submitted to us by logging into your account on our App or website.


You also have the right to complain to a data protection authority (such as the UK Information Commissioner’s Office) if you think we have processed your personal information in a manner which is unlawful or breaches your rights. 

     

The ICO can also be contacted via email at casework@ico.org.uk or via the ICO helpline on 0303 123 1113

Questions Or Concerns

If you have any concerns or questions we request that you initially contact us (using the contact details below) so that we can investigate. Please send your  message to support@goMrs. Wordsmith.com, and we will try to resolve your concerns. You can also reach us at:

Mrs. Wordsmith Learning, Inc. 
2 Eastbourne Terrace
London W2 6LG
UK

PRIVO-Cert™ Safe Harbor Certification Program

Mrs. Wordsmith Limited (owned and operated by Mrs. Wordsmith Limited) are included in PRIVO’s Kids Privacy Assured COPPA Safe Harbor Certification Program (“the Program”). The Program certification applies to the digital properties listed on the validation page that is viewable by clicking on the PRIVO seal. PRIVO is an independent, third-party organization committed to safeguarding children's personal information collected online. PRIVO aims to help parents and their children exercise control over personal information while exploring the Internet. The PRIVO COPPA certification seal posted on this page indicates Mrs. Wordsmith Learning, Inc has established COPPA compliant privacy practices and has agreed to submit to PRIVO’s oversight and consumer dispute resolution process. If you have questions or concerns about our privacy practices, please contact us at +1-646-764-3222 or privacy@Mrs. Wordsmithlearning.com. If you have further concerns after you have contacted us, you can contact PRIVO directly at privacy@privo.com.

ANNEX 1 – PERSONAL DATA WE COLLECT

1) What personal information do we collect?

Your registration information. Your email address and password.

     

How we use it

We use this information to:

  • operate, maintain and provide to you the features and functionality of the Apps and/or Service;
  • communicate with you including sending statements and invoices, service-related communications and marketing communications; and
  • deal with enquiries made by you relating to the Apps and/or Service.

Legal basis for the processing

     

The processing is necessary for:

  • the performance of a contract in order to create you an account and deliver our Service.

Comments, chat and opinions. When you contact us directly, e.g. by email, phone, mail or by completing an online form or participating in online chat, we will record your comments and opinions.

     

How we use it

To address your questions, issues and concerns and improve the Apps and Service.


Legal basis for the processing

The processing is necessary for our legitimate interests, namely communicating with users and providing you with the best service possible.

Payment and transaction information. Information such as items purchased and date and time of your transaction.


How we use it

To facilitate transactions, detect and prevent fraud.


Legal basis for the processing


The processing is necessary for:

  • the performance of a contract;
  • our legitimate interests, namely the detection and prevention of fraud.

Location Information. We may collect information about your location where you choose to provide it to us (for example, your address if you correspond with us). Your device’s IP address may also help us determine an approximate location.


How we use it

  • We may use an approximate location to ensure content on the Apps and Service is relevant to the city or country you are using your device in.

Legal basis for the processing

  • The processing is necessary for our legitimate interest, namely to tailor our service to the user and to improve our service generally.

Preferences. Preferences set for notifications and marketing communications.

How we use it

  • We use this information to provide notifications and send marketing communications in accordance with your choices.

Legal basis for the processing

  • The processing is necessary for our legitimate interest, namely ensuring the user receives tailored marketing communications.

Information provided by third parties. From time to time, we may receive information about you from third parties and other users. We may obtain information from third parties to enhance or supplement our existing user information. We may also collect information about you that is publicly available.

How we use it

  • We may combine this information with the information we collect from you directly. We use this information to contact you, to send you advertising or promotional materials or to personalize the Apps and Service, to pre-populate online forms, and to better understand the demographics of our users.

Legal basis for the processing

  • The processing is necessary for our legitimate interests, namely to tailor the Apps and Service to the user and to improve the World School generally.

Profile information for your child. The following personal information of your child will be collected when you create a profile for them: first name; birthday; favorite subjects; gender; and avatar.


How we use it

We use this information to:

  • operate, maintain and provide to you the features and functionality of the Apps and Service;
  • create your child’s profile on the App and to personalize content on the App to your child’s preferences.

Legal basis for the processing


  • The parent or legal guardian of the child has given their consent to the processing.
  • The processing is necessary for our legitimate interest, namely to tailor our service to the user and to improve our service generally.


2) Who do we share your personal information with?

As required in accordance with how we use it, we will share your personal information with the following: 

  • Service providers and advisors. Third party vendors and other service providers that perform services for us, on our behalf, which may include providing mailing or email services, payments processing, data enhancement services, fraud prevention, web hosting, or providing analytic services.
  • Select third parties. Third parties, so that they can provide you with information and marketing messages about products or services that may interest you.
  • Purchasers and third parties in connection with a business transaction. Personal information may be disclosed to third parties in connection with a transaction, such as a merger, sale of assets or shares, reorganization, financing, change of control or acquisition of all or a portion of our business.
  • Law enforcement, regulators and other parties for legal reasons. Third parties as required by law or if we reasonably believe that such action is necessary to (a) comply with the law and the reasonable requests of law enforcement; (b) enforce our Terms of Service; and/or (c) protect the rights, property, or safety of Mrs. Wordsmith, our users or others.

3) How long we keep your personal information for

For no longer than necessary for the purposes set out and in accordance with our legal obligations and legitimate business interests.

For more information on our Data Retention policy please contact us asupport@MrsWordsmith.com

     

ANNEX 2 – PERSONAL DATA COLLECTED AUTOMATICALLY

1) What personal information do we collect?

Information about how you access and use the Apps and Service. For example, the website from which you came and the website to which you are going when you leave our website, how frequently you access the Apps and Service, the time you access the Apps and Service and how long you use it for, whether you open emails or click the links contained in emails, whether you access the Apps and Service from multiple devices, and other actions you take on the Apps and Service.


How we use it

We use this information to:

  • present the Apps and Service to you on your device;
  • determine products and services that may be of interest to you for marketing purposes; and
  • monitor and improve the Apps and Service and business, and to help us develop new products and services.

Legal basis for the processing


The processing is necessary for our legitimate interests, namely:

  • to provide and tailor the Apps and Service to the user and to improve the Apps and Service generally
  • to monitor and resolve issues
  • to communicate with users
  • to contact users
  • for the detection and prevention of fraud.

Information about your device. We also collect information about the computer, tablet, smartphone or other electronic device you use to connect to the Apps and Service. This information can include details about the type of device, unique device identifying numbers, operating systems, browsers and applications connected to the Apps and Service through the device, your Internet service provider or mobile network, your IP address and your device’s telephone number (if it has one).


How we use it

We use information about how you use and connect to the Apps and Service to present it to you on your device and to determine products and services that may be of interest to you for marketing purposes.


Legal basis for the processing

As above, the processing is necessary for our legitimate interests, namely:

  • to provide and tailor the Apps and Service to the user and to improve the Apps and Service generally
  • to monitor and resolve issues
  • to communicate with users
  • to contact users
  • for the detection and prevention of fraud.

Information about your child’s progression in the App. This includes records of your child’s answers and completion of in-App videos or games.


How we use it

We use this information to:

  • operate, maintain and provide to you the features and functionality of the Apps and Service including providing you with analytics regarding your child’s performance, progression, interests and related behaviors; and
  • monitor and improve the Apps and Service and business including by using analytics regarding this information, and to help us develop new products and services.

Legal basis for the processing

The processing is necessary for our legitimate interests, namely: to provide the Apps and Service to you and to improve the Apps and Service generally. Mrs. Wordsmith also uses consent as a legal basis for processing the child’s progress in the app.


2) Who do we share your personal information with?

As required in accordance with how we use it, we will share your personal information with the following: 


Service providers and advisors. Third party vendors and other service providers that perform services for us, on our behalf, which may include providing mailing or email services, payments processing, data enhancement services, fraud prevention, web hosting, or providing analytic services.

Select third parties. Third parties, so that they can provide you with information and marketing messages about products or services that may interest you.

Purchasers and third parties in connection with a business transaction. Personal information may be disclosed to third parties in connection with a transaction, such as a merger, sale of assets or shares, reorganization, financing, change of control or acquisition of all or a portion of our business.

Law enforcement, regulators and other parties for legal reasons. Third parties as required by law or if we reasonably believe that such action is necessary to (a) comply with the law and the reasonable requests of law enforcement; (b) enforce our Terms of Service; and/or (c) protect the rights, property, or safety of Mrs. Wordsmith, our users or others.


3) How long we keep your personal information for

For no longer than necessary for the purposes set out and in accordance with our legal obligations and legitimate business interests.

For more information on our Data Retention policy please contact us support@MrsWordsmith.com


ANNEX 3 – THIRD PARTIES

We process you and your child's data with a number of third parties to provide the best possible experience. You will find these listed below along with details of how they are used.

We use the following third-party service providers in relation to you and your child’s data. For more information on these third parties, please email us at support@MrsWordsmith.com


Amazon Web Services

Amazon Web Services hosts our servers which hold all user data for World School.

Unity

Unity is the one of the main tools we used to develop our apps.

Google Analytics

Google Analytics is another analytics tool. We use this for our website analytics.

We use the following third party service providers (joint processors) in relation to adults only.

AppsFlyer

Appsflyer is an attribution and marketing analytics tool. It is specifically designed to attribute which site or platform our World School users come from.

SendGrid

SendGrid is a communication-tool that we use to send emails to users, for example: newsletters, password resets or progress reports from World School.

Leanplum

Leanplum is a mobile engagement platform. We use this to send more engaging and relevant messages to our users using emails and push notifications.

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