Website Privacy Policy




Welcome to Mrs Wordsmith Limited’s privacy policy.

Mrs Wordsmith Limited respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.

This website is not intended for children and we do not knowingly collect data relating to children.

Please see here for our privacy policy in relation to our app Foolproof Reading.

To help you find the information more easily you can click on the links below. Please also use the Glossary to understand the meaning of some of the terms used in this privacy policy.


1. Important information and who we are

Purpose of this privacy policy

This privacy policy aims to give you information on how Mrs Wordsmith Limited collects and processes your personal data through your use of this website, including any data you may provide through this website when you:

  • purchase or download our products;
  • use our services;
  • create an account on our website;
  • request marketing to be sent to you;
  • enter a competition, promotion or survey; or
  • give us feedback or contact us.

It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your personal data. This privacy policy supplements other notices and privacy policies and is not intended to override them.

Controller

Mrs Wordsmith Limited (referred to as we, us and our in this privacy policy) is the controller and responsible for your personal data. We are a company incorporated and registered in England and Wales under number 09483252.

Contact details

We have appointed a data privacy manager who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights , please contact the data privacy manager using the details set out below.

  • Email address: privacy@mrswordsmith.com ;
  • Postal address: Unit 201 The Shepherds Building, Charecroft Way, London, W14 0EE.

You have the right to make a complaint at any time to the Information Commissioner's Office (the ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

Changes to the privacy policy and your duty to inform us of changes

We keep our privacy policy under regular review. This version was last updated on 21 January 2021. If we make a material change to this policy we will inform you if we have your contact details, before we make the change. We will also post notice at the start of the policy.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Third party links

The website may include links to third party websites. Clicking on those links may allow third parties to collect or share data about you. We do not control these third party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.


2. The data we collect about you

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (i.e. anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

  • Contact Data includes billing address, delivery address, email address and telephone number(s);
  • Identity Data includes first name and last name;
  • Marketing and Communications Data includes your preferences in receiving marketing from us.
  • Profile Data includes:
    • your email address and password;
    • purchases/orders placed by you or downloads from our website;
    • your interests, preferences, feedback, reviews and survey responses;
  • Technical Data includes:
    • internet protocol (‘IP’) address;
    • your login data;
    • your browser type and version;
    • your time zone setting and location;
    • your browser plug-in types and versions;
    • your operating system and platform; and
    • other technology on the devices you use to access our website;
  • Transaction Data includes details about:
    • payments to and from you;
    • deliveries to you and any returns;
    • details of products you have purchased/ordered or downloaded from us;
  • Usage Data includes information about how you:
    • use our website and products and services;
    • respond to direct marketing that we send to you.

We may also collect, use and share aggregated data such as statistical or demographic data for any purpose. Aggregated data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature.

We do not collect any special categories of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

If you fail to provide personal data

Where we need to collect personal data by law or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with products/services). In this case, we may have to cancel the provision of the products/services but we will notify you if this is the case at the time.


3. How is your personal data collected?

We use different methods to collect data from and about you including through:

  • Direct Interactions.You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
    • purchase or download our products;
    • create an account on our website;
    • request marketing to be sent to you;
    • enter a competition, promotion or survey; or
    • give us feedback or contact us.
  • Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our cookie policy for further details;
  • Third parties. We will receive personal data about you from various third parties as set out below:
    • Technical Data from the following parties:
      • analytics providers such as Google based outside the EU; and
      • advertising networks Facebook based outside the EU.
    • Transaction Data from payment and delivery service providers:
      • Amazon Payments UK Ltd (except where you are located in the USA);
      • Amazon Payments, Inc. (where you are located in the USA);
      • Shopify International Limited (except where you are located in the USA);
      • Shopify Inc (where you are located in the USA);
      • Stripe Payments Europe, Ltd (except where you are located in the USA);
      • Stripe Inc (where you located in the USA);
      • PayPal (Europe) S.a.r.l. et Cie (except where you are located in the USA);
      • PayPal, Inc (where you located in the USA);
      • Simon & Schuster Inc (where you are located in the USA);
      • National Products Fulfilment (except where you are located in Australia or the USA);
      • P2P Mailing Limited (where you are located in Australia).

4. How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • where we need to perform the contract we are about to enter into or have entered into with you;
  • where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests;
  • where we need to comply with a legal obligation.

Click ‘lawful basis’ to find out more about the types of lawful basis that we will rely on to process your personal data.

Purposes for which we will use your personal data

We have set out below, in a table format, a description of all the ways we plan to use your personal data and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your personal data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below

Purpose / Activity Type(s) of Data Lawful Basis for Processing, Including Basis of Legitimate Interest
To register you with a customer account on our website.
  • Contact
  • Identity
  • Profile
Performance of a contract with you.
To process and (where applicable) deliver your orders, including managing payments, fees and charges. For delivery and returns, we will share your personal data with our delivery providers.
  • Contact
  • Identity
  • Transaction
Performance of a contract with you.
Recovering money owed to us.
  • Contact
  • Identity
  • Transaction
Necessary for our legitimate interests (to recover debts due to us).
To manage our relationship with you, which will include:
  • notifying you about changes to our terms or privacy policy;
  • asking you to leave a review or take a survey.
  • Contact
  • Identity
  • Marketing and Communications
  • Profile
  • Usage
  • Performance of a contract with you.
  • Necessary to comply with a legal obligation.
  • Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services).
To enable you to partake in a prize draw, competition or complete a survey.
  • Contact
  • Identity
  • Marketing and Communications
  • Profile
  • Usage
  • Performance of a contract with you.
  • Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business).
To administer and protect our business and our website, including:
  • troubleshooting;
  • data analysis;
  • testing;
  • system maintenance;
  • support;
  • reporting; and
  • hosting of data.
  • Contact
  • Identity
  • Technical
  • Usage
  • Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise).
  • Necessary to comply with a legal obligation.
To deliver relevant website content and advertisements to you and to measure and understand the effectiveness of the advertising we serve to you.
  • Contact
  • Identity
  • Marketing and Communications
  • Profile
  • Technical
  • Transaction
  • Usage
Necessary for our legitimate interests (to study how customers use our products and services, to develop them, to grow our business and to inform our marketing strategy).
To use data analytics to improve our:
  • website;
  • products and services;
  • marketing;
  • customer relationships and experiences.
  • Technical
  • Usage
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy).
To form a view on what products and services you may want, need or be of interest to you and to make suggestions and recommendations (via our website) to you about products and services that may be of interest to you.
  • Contact
  • Identity
  • Marketing and Communications
  • Profile
  • Technical
  • Transaction
  • Usage
Necessary for our legitimate interests (to develop our products and services and to grow our business).
To send you suggestions and recommendations about products and services that may be of interest to you (i.e. marketing).
  • Contact
  • Identity
  • Marketing and Communications
Consent.

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Marketing

You will only receive marketing messages from us if you have requested these from us.

You can ask us to stop sending you marketing messages by:

  • following the opt-out links on any marketing message sent to you; or
  • contacting us at any time.

However, where you opt out of receiving these marketing messages, we may still continue to process your personal data for other purposes.

We will not share your personal data with third parties for marketing purposes.


5. Disclosures of your personal data

We may share your personal data with the parties set out below for the purposes set out in the table above.

  • External Third Parties as set out in the Glossary;
  • Third parties to whom we choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third party service providers (where they are acting as our processors) to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.


International transfers

ome of our external third parties are based outside the EEA so their processing of your personal data will involve a transfer of data outside the EEA. Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

  • we will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission. For further details, see European Commission: Adequacy Decisions;
  • where we use certain service providers, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe. For further details, see European Commission: Standard Contractual Clauses.

7. Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used/accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.


8. Data retention

How long will you use my personal data for?

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for (including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements). We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider:

  • the amount, nature and sensitivity of the personal data;
  • the potential risk of harm from unauthorised use or disclosure of your personal data;
  • the purposes for which we process your personal data and whether we can achieve those purposes through other means; and
  • the applicable legal, regulatory, tax, accounting or other requirements.

9. Your legal rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. Please click on the links below to find out more about these rights:

If you wish to exercise any of the rights set out above, please contact us.

No fee usually required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally, it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.


10. Glossary

LAWFUL BASIS

  • Legitimate interest means processing your personal data to pursue a particular legitimate interest (whether ours or those of third parties). We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.
  • Performance of contract means processing your personal data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.
  • Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to.

EXTERNAL THIRD PARTIES

  • Payment providers (acting as controllers):
    • Amazon Payments UK Limited (incorporated and registered in England and Wales with company number 11049457 and whose registered office is at 1 Principal Place, Worship Street, London, EC2A 2FA);
    • Amazon Payments, Inc. (incorporated and registered in Delaware with company number 000-22513 and whose registered office is at 1200 12th Avenue South Seattle, WA 98144);
    • Shopify Inc. (incorporated and registered in Canada with company number 30-0830605 and whose registered office is at 151 O'Connor Street, Ground Floor, Ottawa, ON, K2P 2L8);
    • Stripe Payments Europe, Ltd (incorporated and registered in the Republic of Ireland with company number 985420235 and whose registered office is at c/o A & L Goodbody, IFSC, North Wall Quay, Dublin, D01 H104);
    • Stripe Inc. (incorporated and registered in Delaware with company number 270465600 and whose registered office is at 510 Townsend Street, San Francisco, CA 94103);
    • PayPal (Europe) S.à r.l. et Cie, S.C.A. (incorporated and registered in Luxembourg with company number B118349 and whose registered office is at 22-24, Boulevard Royal, L – 2449);
    • PayPal, Inc. (incorporated and registered in Delaware with company number 47-2989869 and whose registered office is at 2221 North 1st Street, San José, CA 95131);
  • Delivery service providers (acting as controllers):
    • Simon & Schuster Inc., a subsidiary of CBS Corporation, (incorporated and registered in Delaware with company number 04-2949533 and whose registered office is at 51 W. 52nd Street, New York, NY 10019;
    • National Products Fulfilment Pty Limited (incorporated and registered in Australia with company number 100 588 289 and whose registered office is at PO BOX 3245 Randwick NSW 2031 Australia;
    • P2P Mailing Ltd (incorporated and registered in England and Wales with company number 06777182 and whose registered office is at Dunton Distribution Centre, Christy Way, Basildon, Essex, SS15 6TR);
  • Consultant service providers (acting as processors):
    • Kulmukhametov, Ildar (a natural person of 61047, Kharkivska Region, Kharkiv, Sharykova Street, b.52, apt. 35, Ukraine), a provider of development services .
  • Service providers (acting as processors):
    • Adore Digital Media Limited (incorporated and registered in England and Wales with company number 09639541 and whose registered office is at Unit 3f, Aston Business Park, Shrewsbury Avenue, Peterborough, Cambridgeshire, PE2 7EY), a provider of search engine optimisation services;
    • Airnow Data Limited (incorporated and registered in England and Wales with company number 12523505 and whose registered office is at Salisbury House, London Wall, London, EC2M 5PS), a provider of data analytics services;
    • Amazon Web Services EMEA SARL (incorporated and registered in Luxembourg with company number B 186284 and whose registered office is at 38 avenue John F. Kennedy, L-1855 Luxembourg, a provider of cloud storage services;
    • Appsflyer UK Ltd (incorporated and registered in England and Wales with company number 10246990 and whose registered office is at 5th Floor Merck House, Seldown Lane, Poole, BH15 1TW), a provider of data analytics services;
    • Conversant Europe Limited (incorporated and registered in the United Kingdom with company number 03807256 and whose registered office is at 1st Floor, 2 Television Centre, 101 Wood Lane, London, United Kingdom, W12 7FR, a provider of marketing services;
    • Google UK Limited (incorporated and registered in England and Wales with company number 03977902 and whose registered office is at Belgrave House, 76 Buckingham Palace Road, London, SW1W 9TQ), a provider of analytic services;

YOUR LEGAL RIGHTS

You have the right to:

  • request access to your personal data (commonly known as a ‘data subject access request’). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it;
  • request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us;
  • request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you (if applicable) at the time of your request;
  • object to processing of your personal data where we are relying on a legitimate interest and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms;
  • request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:
    • if you want us to establish the data’s accuracy;
    • where our use of the data is unlawful but you do not want us to erase it;
    • where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims;
    • you have objected to our use of your personal data but we need to verify whether we have overriding legitimate grounds to use it;
  • request the transfer of your personal data to you or to a third party. We will provide to you (or a third party you have chosen) your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you;
  • withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.